Supermarkets Code of Practice to be reviewed
The Office of Fair Trading is to conduct a review of the Supermarkets Code of Practice, which governs the relationship between supermarkets and their suppliers.
The Office of Fair Trading is to conduct a review of the Supermarkets Code of Practice, which governs the relationship between supermarkets and their suppliers.
The British Tourist Authority (BTA) is talking to agencies about creating a £4m advertising campaign to promote England abroad and at home. The BTA is to merge with the English Tourism Council on April 1 to form a new body. The new name is not yet known, but the ETC will function as a separate […]
Unilever is planning a further heavily supported extension of its Lynx brand with the launch of LynxDry. The launch is an attempt to steal share from Gillette’s Right Guard deodorant. The launch of LynxDry is likely to be supported by a £7m advertising and marketing spend. The launch budget will be in addition to the […]
Standard Life Bank has shortlisted seven Scottish agencies for its £1.5m advertising account. Incumbent Draft Worldwide did not pitch.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.