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BTA trawls agencies for £4m England drive

Marketing Week

The British Tourist Authority (BTA) is talking to agencies about creating a £4m advertising campaign to promote England abroad and at home. The BTA is to merge with the English Tourism Council on April 1 to form a new body. The new name is not yet known, but the ETC will function as a separate […]

Lynx plans rival to Gillette’s Right Guard

Marketing Week

Unilever is planning a further heavily supported extension of its Lynx brand with the launch of LynxDry. The launch is an attempt to steal share from Gillette’s Right Guard deodorant. The launch of LynxDry is likely to be supported by a £7m advertising and marketing spend. The launch budget will be in addition to the […]