The Evening Standard to advertise at London Underground sites
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
Reckitt Benckiser (RB) is planning to cash in on consumers’ fascination with the degreasing properties of citrus extracts in cleaning products, with the launch of Finish Orange dishwashing product. The orange variant is expected to be rolled out in May. Insiders say that this is the first time a dishwasher product will contain orange as […]
Carlsberg-Tetley sponsorship manager for lager Steve Cumming is to leave the company in April.
The Premier League is due to announce a £10m sponsorship and matchball deal with Nike.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.