The Evening Standard to advertise at London Underground sites
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
Reckitt Benckiser (RB) is planning to cash in on consumers’ fascination with the degreasing properties of citrus extracts in cleaning products, with the launch of Finish Orange dishwashing product. The orange variant is expected to be rolled out in May. Insiders say that this is the first time a dishwasher product will contain orange as […]
Carlsberg-Tetley sponsorship manager for lager Steve Cumming is to leave the company in April.
The Premier League is due to announce a £10m sponsorship and matchball deal with Nike.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.