Carlton Screen Advertising to embrace new technology
Carlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.
Carlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.