Coca-Cola’s share of the US market has moved up 0.6 per cent to 44.3 per cent year on year. Unit case volumes were up 2.1 per cent. PepsiCo’s share declined by 0.2 per cent to 31.4 per cent, but its unit case volumes were up 0.2 per cent.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.