Former AA marketer to pilot NCR UK strategy
National Car Rental (NCR) has appointed Kim Brown as its marketing director. She has been given a brief to concentrate on strategy.
She replaces Paul Brown (no relation), who left in December without a job to go to. He was previously NCR UK sales director before taking up marketing duties.
Kim Brown has been working as a consultant since new technology company Expocentric, where she was marketing director, was bought out in 2001. She was also head of sales and marketing at the Automobile Association and marketing director at Highway Vehicle management.
She takes responsibility for the strategic direction and development of NCR’s National, Alamo and Guy Salmon brands in the UK and will be working to increase business through the company’s website, as well as generating more alliances for the car hire company. Brown reports to Neil McCrossan, vice-president of sales and marketing.
The Marketing Agency handles NCR’s advertising and media buying and planning accounts. SMP handles direct marketing. NCR spent &£444,000 on advertising in the UK for the year to December 2002 (Nielsen Media Research).
The company recently ran a winter promotion offering 12 days’ rental of a small car for the price of eight days. NCR’s luxury brand, Guy Salmon, added the Porsche Boxster and Audi TT to its fleet in November.
NCR is part of Florida-based ANC Rental Corporation and has 130 operations in the UK.
