Government to publicise ‘green’ firms

The Government is launching an advertising campaign to publicise the performance of retailers and financial institutions that are energy efficient.

The press and poster campaign, which uses the strapline “Thank You”, will highlight the efforts of Boots, HBOS, Argos, MFI, Prudential, Lloyds of London, Superdrug and Sainsbury’s to make “significant” carbon dioxide emission savings.

The move follows the Government’s White Paper on energy, which aims to increase energy generation from renewable sources such as wind power and to cut carbon emissions by 60 per cent before 2050.

The campaign, which launches on March 1, will be run by Action Energy, the Government’s climate-change programme, which is funded by the Department for the Environment, Food and Rural Affairs. This is the first time that Action Energy has run an above-the-line campaign.

The ads have been created by Haygarth Group and media planning and buying is through John Ayling & Associates.

A Haygarth spokesman says: “The campaign will increase awareness about the need to combat climate change and highlight those UK companies which are already addressing the issue by ensuring that they are energy-efficient.”