Guardian and Observer to test branded displays
The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in March.
The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in March.
RH Advertising has been appointed to the £1m advertising account for South West Regional Development Agency.
ARG Equation’s new managing director, Alan Taylor, is reviewing the company’s home shopping brands.
Healthcare firms target women Women are becoming the most attractive target market for healthcare companies, according to Datamonitor.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.