Merged Co-op travel business in quest to find marketing supremo

The Co-op Group is looking for a marketing chief to head its newly created £1.1bn travel business buying and marketing group.

The Co-op Group is looking for a marketing chief to head its newly created &£1.1bn travel business buying and marketing group.

Five Co-operative travel businesses – the Co-operative Group, United Co-operatives, Midlands Co-op, West Midlands Co-op and Leeds Co-op – are to pool their buying and marketing operations in a single organisation, the Co-operative Travel Trading Group.

CTTG is modelled on the Co-operative Retail Trading Group, which buys food and undertakes marketing activities, including TV advertising, promotions and point-of-purchase activity for the entire Co-operative movement.

Similarly, CTTG’s head of marketing will be responsible for advertising and promotions for the travel businesses of its members, which together will operate out of 600 travel outlets with sales of more than &£1bn.

The move puts CTTG alongside players such as Lunn Poly and Thomas Cook in terms of sales, but unlike them it does not operate as a vertical business, selling own-brand products through its travel agents. Instead, CTTG claims to be the largest independent holiday and travel distribution network in the UK, selling 3 million holidays annually.

CTTG’s members account for 90 per cent of the Co-op’s travel business. In all, there are 40 independent co-operative societies, of which about 20 have travel business units. The Co-operative Group operates travel businesses for ten of these under its Travelcare brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here