Omnicom Group has reported a 7.5 per cent increase in revenues for the fourth quarter of last year. Pre-tax profits for the year ending December 31, 2002 increased ten per cent to &£408m. Revenues for the same period increased 9.4 per cent to &£4.8bn. In contrast, WPP has reported a 19 per cent decline in pre-tax profits to &£4.6m (before goodwill) for the year ending December 31. Revenues were down three per cent to &£3.9bn.
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Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.