Pepsi X
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
The Daily Telegraph is launching an £8m television branding campaign this weekend to accompany editorial changes, including a new masthead, a 32-page Saturday Arts Plus supplement, and changes to Saturday’s Telegraph Magazine.
BBDO New York has launched BBDO Health Work, a division within BBDO dedicated to direct-to-consumer advertising for healthcare brands.
The major ice cream manufacturers are desperate to revive the impulse market, but they must innovate to compete with supermarket value packs, poor summers and outlets such as McDonald’s, writes Gemma Charles Ice cream manufacturers have been racking their brains to whip up interest in the flagging impulse market. The extension of confectionery countlines into […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?