Pepsi X
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
The Daily Telegraph is launching an £8m television branding campaign this weekend to accompany editorial changes, including a new masthead, a 32-page Saturday Arts Plus supplement, and changes to Saturday’s Telegraph Magazine.
BBDO New York has launched BBDO Health Work, a division within BBDO dedicated to direct-to-consumer advertising for healthcare brands.
The major ice cream manufacturers are desperate to revive the impulse market, but they must innovate to compete with supermarket value packs, poor summers and outlets such as McDonald’s, writes Gemma Charles Ice cream manufacturers have been racking their brains to whip up interest in the flagging impulse market. The extension of confectionery countlines into […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.