Prudential appoints Nicky Lynch

The major ice cream manufacturers are desperate to revive the impulse market, but they must innovate to compete with supermarket value packs, poor summers and outlets such as McDonald’s, writes Gemma Charles Ice cream manufacturers have been racking their brains to whip up interest in the flagging impulse market. The extension of confectionery countlines into […]

Adams-owned Halls Mentholyptus is to sponsor the British Superbikes championship in a deal believed to be worth £200,000. The sponsorship is the first time a packaged goods company has backed the series. Integrated marketing agency Mercier Gray brokered the deal on behalf of Halls. The event runs for 12 rounds from March to September and […]

Carlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.