Prudential appoints Nicky Lynch
Prudential has appointed its former head of direct to consumer marketing, Nicky Lynch, to head of brand development. The post has been vacant since John Hopkins left last May.
Prudential has appointed its former head of direct to consumer marketing, Nicky Lynch, to head of brand development. The post has been vacant since John Hopkins left last May.
Lighthouse Communications, the sponsorship agency, has appointed former worldwide managing director of Octagon, Matthew Wheeler, as its chairman.
The major ice cream manufacturers are desperate to revive the impulse market, but they must innovate to compete with supermarket value packs, poor summers and outlets such as McDonald’s, writes Gemma Charles Ice cream manufacturers have been racking their brains to whip up interest in the flagging impulse market. The extension of confectionery countlines into […]
The London Film Festival is seeking a title sponsor following the end of its three-year relationship with Regus. The festival takes place in November.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.