Prudential appoints Nicky Lynch
Prudential has appointed its former head of direct to consumer marketing, Nicky Lynch, to head of brand development. The post has been vacant since John Hopkins left last May.
Prudential has appointed its former head of direct to consumer marketing, Nicky Lynch, to head of brand development. The post has been vacant since John Hopkins left last May.
Lighthouse Communications, the sponsorship agency, has appointed former worldwide managing director of Octagon, Matthew Wheeler, as its chairman.
The major ice cream manufacturers are desperate to revive the impulse market, but they must innovate to compete with supermarket value packs, poor summers and outlets such as McDonald’s, writes Gemma Charles Ice cream manufacturers have been racking their brains to whip up interest in the flagging impulse market. The extension of confectionery countlines into […]
The London Film Festival is seeking a title sponsor following the end of its three-year relationship with Regus. The festival takes place in November.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.