The Guardian to introduce daily Media Guardian page

The Guardian is introducing a daily Media Guardian page to its Business section as part of an editorial content shake-up from March 4. The changes also involve the world news round-up section, called the Editor, becoming a daily page.

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New media agencies still burning cash

Marketing Week

The UK’s top 25 new media agencies lost an average of £21,569 per employee last year, according to the latest annual research by industry newsletter New Media Agencies Financial Intelligence (NMAFI). Only a third of new media agencies posted an operating profit. The research found that new media agencies backed by traditional advertising and PR […]

The One Account

Marketing Week

Tequila/London has created a below-the-line campaign for The One Account, formerly Virgin One. It features ‘Hector’s House’, and will target 500,000 potential customers.

Halls Mentholyptus to back Superbikes championship

Marketing Week

Adams-owned Halls Mentholyptus is to sponsor the British Superbikes championship in a deal believed to be worth £200,000. The sponsorship is the first time a packaged goods company has backed the series. Integrated marketing agency Mercier Gray brokered the deal on behalf of Halls. The event runs for 12 rounds from March to September and […]