Voice of reason speaks plainly

I was pleased to read in your cover story (MW February 6) the voice of reason at the end of the piece, bringing our attention back to what really matters – the costs and efficiencies of marketing.

Within all the organisations with which we work, marketers are under increasing pressure not just to make efficiencies, but to justify and measure the effectiveness of their marketing spend directly to the finance director.

As Alan Mitchell goes on to say in the piece, tools such as ours have evolved and are now in a position to meet the marketer half-way – bringing together the skills and experience which make marketers first and foremost businesspeople – with the approaches they need to deliver.

Without this mix of skills – and a healthy disregard for jargon – they are unlikely to be working in marketing for long.

Alistair Ewing

Product manager




Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here