For those of you who live outside London (surely someone must live out there) and are bored stiff by stories about the congestion charge, here’s… another story about the congestion charge. Free ads magazine Loot came up with some novel ideas to avoid paying it on the first day, including, as seen here, space hoppers […]
Allders group marketing director Larry Thomson is understood to have been made redundant after Terry Green’s Scarlett Retail took control of the retail chain this week. Thomson is part of the senior management team at Allders, 12 members of which – including chief executive Harvey Lipsith and managing director Stephen Tague – have been given […]
Jazz FM is launching a new logo in April to replace its long running chameleon. The new logo, developed by its creative agency Kitcatt Nohr Alexander Shaw, features the strapline ‘Get it on’ which will be used across all Jazz FM’s future marketing activities for both its stations. The new logo is part of an […]
The Government is launching an advertising campaign to publicise the performance of retailers and financial institutions that are energy efficient. The press and poster campaign, which uses the strapline “Thank You”, will highlight the efforts of Boots, HBOS, Argos, MFI, Prudential, Lloyds of London, Superdrug and Sainsbury’s to make “significant” carbon dioxide emission savings. The […]
Lingerie brand Passionata is launching its first television advertising campaign as part of a drive to raise awareness of the brand. The campaign, which has been created by DDB Paris, will run across cable and satellite TV for two months from March 3. It uses the strapline ‘More than love’ and features scantily-clad women. It […]
Camelot is launching the National Lottery on the internet this week in an attempt to revive falling sales. From Friday, consumers will be able to buy Instant Win games and scratchcards online. The main lottery draw, Lotto, and the new daily game, which begins in September, will both be available online by the end of […]
After a two-year dalliance with the trendy fashion set, Gap has been left with nothing but an empty pocket. It’s going back to basics, says Polly Devaney. To the casual observer, the world of $14bn-worth (&£9bn) retailer Gap Inc may seem like a happy-go-lucky one of “crazy stripes”, colourful sweaters and cool, dancing youths. Its […]
Proximity London has created a £1m integrated campaign for the Royal National Lifeboat Institution ahead of London Lifeboat Week next month. The campaign covers press, radio, SMS and internet activity.
Domino’s Pizza has appointed Arkwright Advertising to handle its £2.5m television advertising business after a three-way pitch.
The Guardian is introducing a daily Media Guardian page to its Business section as part of an editorial content shake-up from March 4. The changes also involve the world news round-up section, called the Editor, becoming a daily page.
Healthcare firms target women Women are becoming the most attractive target market for healthcare companies, according to Datamonitor.
Principles Communications Group has created a £2m ad campaign for laser eye specialists Ultralase, featuring Olympic triple-jump champion, Jonathan Edwards.
Goldfish, the Centrica-owned online bank, is looking for a direct marketing agency to promote its personal loans products. The account is understood to be worth more than &£1m. DP&A is Goldfish’s lead DM agency, but Goldfish wants to broaden its roster of DM agencies to look after a wider range of products. DP&A is not […]
RH Advertising has been appointed to the £1m advertising account for South West Regional Development Agency.
Masterfoods has promoted senior marketer Cathy Williams to the position of European chocolate portfolio director. Williams replaces Helen Stevenson, who left to join Lloyds TSB as director of group marketing and UK retail banking strategy in January. Before joining Masterfoods, Williams worked for Unilever as senior brand manager for Persil. Williams will take charge of […]