Carlton Screen Advertising to embrace new technology
Marketing WeekCarlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.
Carlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.
Data protection law should, in theory, have been harmonised across the EU’s 15 member states. In practice, however, individual governments have tailored rules – and enforcement – to suit their perceived national interests. By Tony Coad The EU created its data protection directive in order to guarantee citizens a right to privacy and to create […]
National Car Rental (NCR) has appointed Kim Brown as its marketing director. She has been given a brief to concentrate on strategy. She replaces Paul Brown (no relation), who left in December without a job to go to. He was previously NCR UK sales director before taking up marketing duties. Kim Brown has been working […]
J Walter Thompson has created an above-the-line campaign for Nestlé Rowntree’s Kit Kat, which forms part of a £6m marketing push aimed at encouraging consumers to take more breaks.
J Walter Thompson has developed a new execution for the ‘If Smirnoff Made’ TV campaign. Smirnoff vodka is owned by Diageo GB, and the ad breaks next week.
Europeans are increasingly accepting of e-marketing, but the UK shows the most potential, with a wider user-demographic and a greater willingness to buy. E-marketing first hit media schedules less than three years ago, but in that time it has matured and become an established medium both in the UK and across Europe. Last year 69 […]
Marketing doesn’t stop for war, but its practitioners need to be aware that consumer behaviour changes in response to major world events. By John Owen. Admittedly, it’s not a cheery subject but, with conflict in the Gulf looming ever larger, it’s a subject that marketers and the business community need to address: what happens if […]
Egg reported a profit before tax of £34.8m and increased its number of customers to 2.6 million in 2002. The online bank also announced that it would be conducting consumer research in preparation for entering the US market.
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
Corporate Edge has developed a new brand positioning and identity for global asset management company Gartmore that uses the concept of the hunter. The identity focuses on a hunter about to pounce on its quarry.
Tequila/London has created a below-the-line campaign for The One Account, formerly Virgin One. It features ‘Hector’s House’, and will target 500,000 potential customers.
Toucan, the marketing communications agency, has been appointed the lead creative agency for G Costa’s Tabasco sauce brand.
The National Geographic Channel has appointed Deborah Armstrong as senior vice-president of sales and partnership marketing for its international arm. Ateka Reddy is also joining as sales and marketing director for the UK and Europe.
Strong Christmas trading carries over into 2003, as e-tailers take six per cent of UK market Internet shopping clicked up its second &£1bn month in January, according to the IMRG e-Retail Sales Index, while mainstream retailing slumped 44 per cent, from &£29.2bn in December to just &£16.5bn in January, according to the Office for National […]
The Co-op Group is looking for a marketing chief to head its newly created £1.1bn travel business buying and marketing group.