ARG reviews home shopping brands
Marketing WeekARG Equation’s new managing director, Alan Taylor, is reviewing the company’s home shopping brands.
ARG Equation’s new managing director, Alan Taylor, is reviewing the company’s home shopping brands.
There really is no need to send out millions of untargeted mailshots these days – data is widely available, and database technology is powerful enough to tailor direct marketing campaigns to any market. Why would any company fail to use it? asks Gary Eastwood. In the film Sea of Love, Al Pacino plays Frank Keller, […]
MVC, the music retailer owned by Woolworths, is looking for a new marketing chief following the departure of Louise English, its customer relationship marketing director.
Clemmow Hornby Inge, DFGW and Fallon are on the shortlist for BT’s third ‘ideas’ agency. The successful agency will work alongside incumbents St Luke’s and Abbott Mead Vickers.BBDO.
Soletrader, the footwear retailer, is to launch a new upmarket fascia called Sole.
MediaCom is handling a sponsorship campaign on Classic FM for Nokia to promote its business mobile phone, the Nokia 6610. Slots will be broadcast during rush-hour drivetimes and in the evening between 9pm and 9.30pm.
The Co-op is reducing the price of its own-label fair trade and branded Fairtrade products by 20 per cent from March 3 to 16 to celebrate Fairtrade Fortnight.
Nestlé has been forced to scrap plans to sponsor a new teenage book prize after protests from authors.
Total Media has been appointed to handle the £250,000 French Motorail account. The motor-rail service runs from Calais to the south of France.
Gillette has promoted European media director Michael Winkler to be its top European marketer for the Braun product range as part of an internal restructure. The company is in the process of moving its central European marketing team from the UK to Geneva. As European business unit director for Braun, Winkler will be responsible for […]
WWAV Rapp Collins has won the direct marketing (DM) account for BT Business, the division responsible for BT’s small and medium-sized business customers. The account is estimated to be worth about &£7m. It is the first time that BT Retail has appointed a DM agency to look after BT Business. The account has previously been […]
BBDO New York has launched BBDO Health Work, a division within BBDO dedicated to direct-to-consumer advertising for healthcare brands.
Most UK businesses are classified as SMEs, yet many small companies experience difficulty when implementing their DM campaigns. David Reed reports on how small operations can compete with the corporate heavyweights. If your company employs fewer than 500 staff, then the Department for Trade and Industry classifies your business as a smallto medium-sized enterprise (SME). […]
MindShare is handling the media buying and planning for a ‘Glamour Month’ press and online marketing campaign for Handbag.com. The campaign has been created in house.
ScottishPower is launching an offensive against rival British Gas with the introduction of new customer bills that will show the savings that ScottishPower consumers make compared to those who get their gas and electricity from British Gas. A spokesman for the company says that the move is in line with ScottishPower’s strategy of exploiting its […]