Carlton Sponsorship signs Dooley’s Vodka Toffee
Carlton Sponsorship has signed up Dooley’s Vodka Toffee to sponsor its new reality show The Club, which is being broadcast on ITV1 and ITV2 from March 6. The deal was negotiated through MediaCom.
Carlton Sponsorship has signed up Dooley’s Vodka Toffee to sponsor its new reality show The Club, which is being broadcast on ITV1 and ITV2 from March 6. The deal was negotiated through MediaCom.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.