Coca-Cola launches ad campaign
Coca-Cola Great Britain is launching an advertising campaign to support its Txt For Music on-pack promotion. The ads feature pop band Mis-Teeq and their new single Scandalous.
Coca-Cola Great Britain is launching an advertising campaign to support its Txt For Music on-pack promotion. The ads feature pop band Mis-Teeq and their new single Scandalous.
Novartis Consumer Health marketing director Nick Evans has been promoted to a global marketing role at the company’s headquarters in Switzerland. Evans takes the post of head of global brand for nasal decongestant Otrivin, which is the global market leader in this category. It is understood that, following Evans’ departure his role will be axed […]
Impulse sales of Diet Coke variant Diet Coke With Lemon have plummeted eight months after its launch. Insiders claims the drop may be because the taste does not appeal to UK consumers. At its peak, last August, Diet Coke With Lemon sold 1.7 million litres in newsagents, convenience stores, petrol stations and off-licences, but by […]
Picture your boss in a tutu, throwing the IT guy across the office to the sound of massed horns. Doesn’t really work, does it? Spare a thought, then, for the poor devils at FutureBrand, which has signed a deal with George Piper Dances, “one of the UK’s most popular dance companies”. GPD will “use the […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.