E&J Gallo Winery appoints marketing director
E&J Gallo Winery has appointed Glenn Caton as marketing director for western Europe. He joins from Procter & Gamble’s Swiss European homecare division.
E&J Gallo Winery has appointed Glenn Caton as marketing director for western Europe. He joins from Procter & Gamble’s Swiss European homecare division.
Mark Springett, former marketing director for Video Networks, has launched a broadband consultancy called Broadband-partners.
The Advertising Standards Authority (ASA) has received 31 complaints that Irish bookmaker Paddy Power’s latest set of ads, created by Bartle Bogle Hegarty, are indecent and offensive. One of the ads shows a young boy and girl kissing on a park bench. The strapline says: ’2/1. Let’s make things more interesting’. The other ad shows […]
After Rolls Royce sold just one car in January, the signs are that luxury goods brands are feeling the pinch. Many remain upbeat, believing it is a short-term blip, but with City redundancies chipping away at the high-end retailers’ customer base, the problem could be more deep-seated. David Benady reports While British Airways admitted last […]
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.