Partners BDDH create Citroen C5 ad
Partners BDDH has created a TV ad for the Citroen C5, which airs today (Wednesday). Media planning and buying is through OMD UK.
Partners BDDH has created a TV ad for the Citroen C5, which airs today (Wednesday). Media planning and buying is through OMD UK.
Interflora, the flower delivery network, is reviewing its £2m advertising account despite the fact that it is on the hunt for a marketing director. The business is held by creative agency The Company,which created the controversial Valentine’s Day ad campaign in 2001, featuring a woman’s bare chest with strategically placed roses and the tagline “Tit […]
Commercial radio owners could all have the chance to bid for up to 32 new FM radio station licences if a recommendation by the Radio Authority gets the green light. The proposal to release the frequencies is a huge bonus for commercial radio owners, who have had little chance of expanding through new licences outside […]
Black Cat has been appointed by BSkyB to handle a direct marketing project for second set-top boxes.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.