Virgin Mobile to sponsor Pride in the Park
Virgin Mobile is to be one of the headline sponsors of Pride in the Park, the UK’s largest gay, lesbian and bisexual festival, for the second year running.
Virgin Mobile is to be one of the headline sponsors of Pride in the Park, the UK’s largest gay, lesbian and bisexual festival, for the second year running.
David Bell – new chairman and chief executive of Interpublic Group (IPG) – did not see his predecessor’s fall coming, or so he claims. If that were really so, he must have been leading a peculiarly isolated existence over the past year. John J Dooner Jnr, the predecessor in question, fell on his sword because […]
The Diary, renowned far and wide, receives a high volume of mail from all over the world – and particularly West Africa. Reader, you would be amazed at how many youngest sons and second wives of deposed African leaders are now resident in Abidjan, de facto capital of war-torn Côte D’Ivoire. Many of these poor […]
Retailer Asda is planning an assault on the magazine market, by offering massive discounts on all consumer titles. The move, which will form part of the supermarket giant’s everyday-low-pricing (EDLP) strategy, is likely to start a price war. Publishers say that the strategy is unlikely to fuel value growth, but will eat into their margins […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?