WWAV creates DM campaign for Scottish Friendly Assurance
WWAV Rapp Collins Scotland has created a direct marketing campaign for Scottish Friendly Assurance, promoting Scottish Bond, its tax-free savings plan.
WWAV Rapp Collins Scotland has created a direct marketing campaign for Scottish Friendly Assurance, promoting Scottish Bond, its tax-free savings plan.
Companies across the UK have cut their planned growth in marketing spending to a record low, fuelled by fears about war with Iraq and a slowdown in consumer spending. Planned growth in marketing spending has fallen to 1.7 per cent from 2.4 per cent in winter last year. The latest Chartered Institute of Marketing’s (CIM) […]
The Leith Advertising Agency has been appointed to work on a project for the Knob Creek bourbon brand for Jim Beam Brands Europe. Young & Rubicam is the global creative agency for the drinks company.
Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.