Aegis to launch network

Aegis Group, owner of the Carat media network, is launching a second media network, called Vizeum, to include BBJ.

The agency will be rebranded Vizeum along with other media agencies across Europe, thought to include HMS in Germany and Horizons in Italy, that are not part of the existing Carat network.

Vizeum, to be launched in the second half of the year, will at first operate primarily in Europe until new offices are set up elsewhere.

Doug Flynn, chief executive of Aegis Group, says: “This move recognises the trend towards international mandates and offers clients greater opportunity to work with independent media agencies.”

Aegis is also creating a new operating division, called Aegis Media, to which the media networks will report. The aim is that Aegis Media will maximise the use of shared services and internal resources, including media negotiation, information technology and finance.

It is likely that Carat Group UK, headed by Mark Craze, will be renamed Aegis Media.

Eric Drancourt, chairman of Carat International, will become chief executive officer of Vizeum and Martyn Rattle, vice-president of Carat International, will become chief operating officer.

Aegis published its year-end results for 2002 on Tuesday, showing that underlying profit before tax for the group was up 12.8 per cent to &£71.4m, with revenues up 11.9 per cent to &£591.9m.

Aegis is expected to make a play for NFO, the research company that has been put up for sale by the troubled Interpublic Group.

Taylor Nelson Sofres, formerly thought to be a suitor, has said it is no longer interested in NFO.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here