CCD wins Macallan account

Campbell Doyle Dye (CDD) has been appointed by Highland Distillers to handle the $5m (£3.1m) global account for premium single malt The Macallan.

The appointment comes after a pitch understood to have involved CDD, DDB New York, Leith London, Claydon Heeley Jones Mason and M&C Saatchi.

The pitch was handled by the AAR and overseen by global marketing controller Matthew Turner, who was appointed last September (MW November 5, 2002).

The Macallan sells an estimated 250,000 cases worldwide with the US its biggest market, followed by the UK. Last year, it launched a £2.4m US advertising campaign, created by Abbott Mead Vickers. BBDO in London, but there has been no UK activity for several years. AMV also handles Highland Distillers’ blended malt The Famous Grouse.

WWAV Rapp Collins Scotland carried out a direct mail campaign promoting The Macallan to its existing database over Christmas. The mailing promoted a range of exclusive whiskies, including Vintage Macallan miniatures.

Highland Distillers is co-owned by The Edrington Group and William Grant & Son. Together with Remy Cointreau, Fortune Brands/Jim Beam and Vin & Sprit, Highland Distillers owns distributor Maxxium Worldwide.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here