Company Capsule Collection
Company magazine has teamed up with high street retailer Oasis to launch the Company Capsule Collection. The brand includes clothing and accessory ranges and will be available from this week.
Company magazine has teamed up with high street retailer Oasis to launch the Company Capsule Collection. The brand includes clothing and accessory ranges and will be available from this week.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Publicis has created a campaign for UK Online for Business, which breaks today. The Department of Trade and Industry campaign features TV, print, radio and online advertising.
Ford Motor is investigating whether chief operating officer Sir Nick Scheele infringed company outsourcing policies by ordering all of Ford’s marketing and advertising business to be directed to WPP.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?