Direct Line’s £15m campaign
Mortimer Whittaker O’Sullivan has created the TV advertising for Direct Line’s £15m campaign for its motor and home insurance business. The ads feature the young couple and old grannies who first appeared last year.
Mortimer Whittaker O’Sullivan has created the TV advertising for Direct Line’s £15m campaign for its motor and home insurance business. The ads feature the young couple and old grannies who first appeared last year.
WPP companies including BroadMind, Global Sportnet and Mediaedge:CIA have launched a research report called SportZ. They claim it is the first international study into sports fans’ attitudes on key sports and events.
Viacom Brand Solutions has struck a deal with Kraft for its Dairylea Strip Cheese brand to sponsor Nickelodeon’s Blue’s Clues show.
Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.