Henkel acquires stake in haircare company Wella
Henkel has acquired a 6.8 per cent stake in haircare company Wella. Procter & Gamble is thought to be putting together a bid to buy Wella.
Henkel has acquired a 6.8 per cent stake in haircare company Wella. Procter & Gamble is thought to be putting together a bid to buy Wella.
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
BSkyB is launching three music channels called Flaunt, The Amp and Scuzz.
Mother has created the first TV advertising campaign to target business customers for mobile phone operator Orange. The £8m campaign breaks on March 20 and features a satirical character called the ‘Hard Nosed Business Man’, who represents the most demanding customer. There are five executions, each of which portrays the Hard Nosed Business Man in […]
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.