MediaCom North retained by United Utilities
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Interfocus chairman and MCCA president Matthew Hooper has been appointed as the first president of the new Communications Agencies Federation. IPA director-general Hamish Prongle will be secretary.
Motorola has extended its sponsorship of movies on ITV1 until the autumn to launch the t7201 photophone. It is also sponsoring Saturday night movie premieres on Sky Premier in March and April.
Patricia Hewitt, the trade and industry secretary, has referred the merger of Carlton Communications and Granada to the Competition Commission.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?