Capital Radio Group has appointed Mark Findlay as head of music following the departure of programme controller Jeff Smith in January (MW January 23). He joins from Capital-owned Beat FM, where he was programme controller.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.