Centaur Communications, owner of Marketing Week, has acquired the Research Exhibition from the Market Research Society for an undisclosed sum. The Research Exhibition, which runs alongside the MRS annual conference, will be incorporated into Centaur’s The Research Show. The joint exhibition is to be relaunched as Insight 2003.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.