Citibank picks ex-NatWest man to steer marketing

Citibank has appointed former NatWest marketer David Palmer to the newly created role of sales and marketing director.

Palmer replaces Jonathan Mindell, who left the bank at the end of last year to pursue his own interests. Palmer’s position is slightly different to the role Mindell, who was sales and distribution director, performed.

Palmer joins Citibank from Granville Baird Capital Partners, where he spent two and a half years as marketing director. Before this, he worked at NatWest as head of customer marketing for its cards business, and earlier in his career, as head of customer marketing. In this position, Palmer was responsible for developing the bank’s financial services aimed at premium customers and developing its Advantage Banking range.

Palmer reports to UK managing director Sanjeeb Chaudhuri, and will work alongside regional marketing director Peter Wilkes, who is responsible for the cards and banking business across Europe.

Palmer’s role will be to develop the bank’s status as a premium bank, targeting customers with an annual income of more than 30,000. He will also be responsible for agency relationships, but says that Citibank will not review its advertising, held by Harrison Troughton Wunderman.

Mindell is doing consultancy work and has set up an organisation that focuses on helping businesses develop closer relationships with their customers.

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