Coca-Cola starts hunt for global marketing chief

Coca-Cola is looking for a new global marketing chief following the resignation of Stephen Jones.

The former UK Coca-Cola marketer had been expected to quit when Steven Heyer arrived from AOL Time Warner’s Turner Broadcasting System in 2001 as president of new ventures.

Heyer was promoted to president and chief operating officer in December last year and is regarded as heir apparent to chairman Doug Daft. Jones reported to Heyer rather than directly to Daft.

Jones has worked as a marketer for Coca-Cola since 1986 and was based in the UK from 1990 to 1994, first as marketing manager for Coca-Cola Great Britain and then as region manager for the territory.

He was promoted to senior vice-president of consumer marketing for Coca-Cola Japan in 1994.

In 2000, Jones was appointed Coca-Cola’s chief marketing officer.

Coca-Cola has recently developed a new organisational structure focused on the three core operations: marketing, geographic operations and innovation, and research and development.

The company’s earnings fell 22.5 per cent to $3.05bn (£1.95bn) in 2002 and it announced 1,000 job cuts in North America and Germany.

However, the recent launch of Vanilla Coke in the US has proved such a success that PepsiCo is considering developing a similar cola variant. Vanilla Coke is expected to launch in the UK next month.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here