Dell looking for first pan-European advertising agency
Dell is understood to be looking for its first pan-European advertising agency. The PC company previously worked with ten above-the-line agencies across Europe.
Dell is understood to be looking for its first pan-European advertising agency. The PC company previously worked with ten above-the-line agencies across Europe.
The National Magazine Company’s Company magazine is to downsize. It will move from an A4 to American A4 format from its August issue, on sale in July.
David Benady’s cover story (MW March 6) raised some interesting questions on the luxury goods market. However, the fact that BMW’s sales have fallen comes as no surprise to myself. BMW has built a formidable reputation for luxury, quality and desirability but in doing so it has made its cars ubiquitous. When I recently announced […]
Has Sainsbury’s trading manager for beauty Lisa Collins just done a Gerald Ratner? Or are most of its customers really pikeys? The extraordinary admission came as Collins described the supermarket’s roll-out of health and beauty departments to delegates at an IGD conference last week. Having abandoned its partnership with Boots, Sainsbury’s decided to test its […]
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.