DfES unveils £7m blitz for universities

The Government is planning a £7m campaign to promote higher education and encourage young people to consider going to university.

The Government is planning a &£7m campaign to promote higher education and encourage young people to consider going to university.

COI Communications has put together a shortlist of creative, media planning and buying, and direct marketing teams which will pitch in partnership. The three partnerships include Leo Burnett, Zenith Optimedia and WWAV Rapp Collins; Delaney Lund Knox Warren & Partners, Naked Communications and Draft; and St Luke’s, Manning Gottlieb OMD and Kitcatt Nohr. The pitches are due to take place in April.

John Ross, head of publicity at the Department for Education and Skills (DfES), says the new campaign will highlight the Government’s three main programmes – Aimhigher, Foundation Degrees and Student Support.

Aimhigher will target 13to 16-year-olds and will inform young people from disadvantaged backgrounds of the benefits of higher education. Foundation Degrees, launched in 2000, is designed to supply the labour market with high-quality graduates. Student Support provides advice on the financial help available for higher education.

The DfES was formed two years ago when the Department of Education and Employment (DfEE) was axed and its remit split between the newly created DfES and the Department of Work and Pensions.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here