Rob Corlett
Capital Radio, GWR Group, Chrysalis Radio and Scottish Radio Holdings have appointed Rob Corlett as managing director of the four companies’ shared programming venture, which was set up to run the Hit 40 UK chart show.
Capital Radio, GWR Group, Chrysalis Radio and Scottish Radio Holdings have appointed Rob Corlett as managing director of the four companies’ shared programming venture, which was set up to run the Hit 40 UK chart show.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.