Sainsbury’s continues with ‘Making life taste better’
Sainsbury’s has denied it is to axe the strapline ‘Making life taste better’ on external communications to customers. But it has admitted it is reviewing internal perception of the brand.
Primark bolsters brand investment as it looks to ‘go beyond’ price, product and stores
Niamh CarrollThe retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
Elon Musk labels Tesla’s advertising ‘generic’ as it lays off entire marketing team
Josh StephensonThe car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.