Tobacco ruling leaves darts body in turmoil

The British Darts Organisation has slammed the Government after being told it must cancel Imperial Tobacco’s sponsorship of the Embassy World Championships with immediate effect.

Tobacco sponsorship in the UK for global events ends in 2005, but for domestic events the deadline is 2003.

In November the Government invited the BDO to set out why the Embassy World Championship should be considered to be global.

This year the January tournament was won for the third time by Dutch competitor Raymond Barneveld and the BDO was hoping that this would work in its favour.

However, the organisation received a letter from the Government stating that the sponsorship did not meet the criteria to be classed as a global event and that the &£500,000-a-year sponsorship had to end this year.

A BDO spokesman claims the Government has “hindered us all the way. This leaves us with the unenviable task of finding a sponsor in ten months in time for the 2004 tournament.

“They led us to believe that we would get the same stay of execution as snooker and Formula One. The decision came as a major shock and we are now going to have to make some serious contingency plans.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here