60Watt appointed by new national political party in Scotland
60Watt, an Edinburgh agency, has been appointed by new national political party the People’s Alliance to handle its election campaign for the Scottish Parliament.
60Watt, an Edinburgh agency, has been appointed by new national political party the People’s Alliance to handle its election campaign for the Scottish Parliament.
Flymo, the Electrolux-owned gardening brand, has launched a £2m television campaign to support its new Turbo Compact Vision lawnmower. It breaks on April 9.
B’lowfish Advertising has been appointed to handle a £3.5m marketing campaign designed to revive the fortunes of Virgin Cola. The appointment was made by Princes Soft Drinks, which now holds the marketing franchises for Virgin Cola. B’lowfish won after a three-way pitch overseen by marketing director David Patmore. The agency already handles online and ambient […]
Aiwa, the Sony-owned consumer electronics brand, has shortlisted TBWA, Wieden & Kennedy, Strawberry Frog and Fallon for its global creative pitch.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.