E-xentric thinking acquires Enhance Marketing Communications and design agency Bill Smith Studio
E-xentric thinking, Hugh Osmond’s marketing and technology agency, has acquired Enhance Marketing Communications and design agency Bill Smith Studio.
E-xentric thinking, Hugh Osmond’s marketing and technology agency, has acquired Enhance Marketing Communications and design agency Bill Smith Studio.
MTV UK & Ireland has teamed up with the Samaritans and Mind Out for Mental Health to invite young film-makers to submit a short film on the subject of mental health for broadcast on MTV.
Food companies Heinz and Unilever Bestfoods have both snubbed the Government’s “Five a Day” initiative, which aims to encourage consumers to eat more fruit and vegetables. The Department of Health unveiled its campaign logo, which uses the strapline “Just eat more (fruit & veg)”, this week. The only major manufacturers which have applied to use […]
EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets. His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper. Cooper […]
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.