E-xentric thinking acquires Enhance Marketing Communications and design agency Bill Smith Studio
E-xentric thinking, Hugh Osmond’s marketing and technology agency, has acquired Enhance Marketing Communications and design agency Bill Smith Studio.
E-xentric thinking, Hugh Osmond’s marketing and technology agency, has acquired Enhance Marketing Communications and design agency Bill Smith Studio.
MTV UK & Ireland has teamed up with the Samaritans and Mind Out for Mental Health to invite young film-makers to submit a short film on the subject of mental health for broadcast on MTV.
Food companies Heinz and Unilever Bestfoods have both snubbed the Government’s “Five a Day” initiative, which aims to encourage consumers to eat more fruit and vegetables. The Department of Health unveiled its campaign logo, which uses the strapline “Just eat more (fruit & veg)”, this week. The only major manufacturers which have applied to use […]
EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets. His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper. Cooper […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.