EasyJet marketing supremo to take on new markets role

EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets.

His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper.

Cooper will also take over responsibility for the closing stages of the pitch for easyJet’s media business. The shortlist involves MediaCom, OMD, Carat International and Zenith Optimedia.Magliano says: “Most of our future growth will come from Europe and from markets that are new to easyJet. My task is to oversee our development in these new markets now that easyJet is a mainstream player.”

Magliano, who will report to chief executive Ray Webster, was formerly sales and marketing director at Go, which easyJet bought last May.

Cooper was moved from the post of commercial director to business development director when easyJet acquired Go. He tendered his resignation in February, but will take on marketing responsibilities once more while he serves an extended notice period.

EasyJet pulled radio and press advertising when war broke out last week. It is monitoring the situation before resuming its campaigns.

EasyJet has declined to pursue an option to buy British Airways subsidiary Deutsche BA. German holiday company TUI is now believed to be in talks with BA.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here