New campaign for launch of Honda Accord

Wieden & Kennedy has created a &£6m campaign for the launch of the new Honda Accord. The ad carries a theme of taking a car to pieces and using the parts to construct a complex domino effect. The execution, called Cog, shows 85 parts of the redesigned Honda Accord and has the strapline: ‘Isn’t it nice when things just work?’ The two-minute execution, which took five months to plan and make, will break on April 6 during the Brazilian Grand Prix and will last the duration of the break. The redesign of the Accord is part of a move to position it in the quality car sector. It is part of a series of ads which have run over the last 12 months under Honda’s slogan ‘The Power of Dreams.’ Media buying is by Starcom Motive.