The Financial Times axes global advertising director title
The Financial Times is axing its global advertising director title, held by David Walsh. The newspaper will redistribute responsibilities among the ad team.
The Financial Times is axing its global advertising director title, held by David Walsh. The newspaper will redistribute responsibilities among the ad team.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.