Ultraframe, a conservatories manufacturer, has appointed former Manchester City Council marketer Helen Fothergill as marketing director. Fothergill was responsible for the integrated marketing of the 2002 Commonwealth Games at the council.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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