Burger King has opened a concept restaurant in London called Grill ‘N Go. The restaurant, which will sell a limited range of its own products and a range of pre-packaged convenience foods, is a test-bed for a new type of outlet which, if successful, will be rolled out across London and other UK cities. Grill […]
Thomas Cook is to trial shops in five Sainsbury’s stores in a structured test of in-store concessions. The travel company has named five of the sites in the test so far. Concessions in Peterborough, Hull and Sunderland will be active by the end of this week. Shops within Harrogate and Nantwich Sainsbury’s stores are to […]
Henkel has acquired a 6.8 per cent stake in haircare company Wella. Procter & Gamble is thought to be putting together a bid to buy Wella.
When does ‘big’ become ‘too big’? As IPG and Cordiant struggle to hold on to their sprawling marketing services empires, the whole agency group model is being called into question. If shareholders, banks and clients are restive, then who is benefiting from these giants’ existence? By Amanda Wilkinson Advertising revenue, like any other economic indicator, […]
Del Monte will launch its first non-orange based pure juice blends next month, accompanied by a packaging redesign and a £1.5m press and poster campaign.
Viacom Brand Solutions has struck a deal with Kraft for its Dairylea Strip Cheese brand to sponsor Nickelodeon’s Blue’s Clues show.
WPP companies including BroadMind, Global Sportnet and Mediaedge:CIA have launched a research report called SportZ. They claim it is the first international study into sports fans’ attitudes on key sports and events.
The Dixons Stores Group has appointed Steve Campbell as marketing chief at PC World. Campbell, operations director at the retail chain, replaces Peter Keenan as marketing director. Keenan has been promoted to assistant managing director at Currys, where he will have responsibility for marketing and business development. Campbell will report to Simon Turner, group managing […]
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
Van Wagner is taking mega billboards beyond London and claims they are far more effective than any other mix of outdoor sites, says Lucy Barrett The old cliché: “does size matter?” is often asked by advertisers and agencies when considering outdoor as a medium for an advertising campaign. Van Wagner, the company which introduced the […]
Classic FM TV has appointed Interactive Digital Sales (IDS) to handle all advertising and commercial sales for the free-to-air channel, which will show ads from April. The channel, which launched on Sky TV last December, will take four minutes of advertising per hour. Julia Jordan, executive director of business strategy at IDS, will oversee the […]
Does Iain Murray have the intellectual firepower to produce articles of real substance, rather than wasting time abusing recruiting firms whose advertising pays most of his salary (MW February 27)? Obviously not. David Bodmer Managing director The EMR Group London SW1 E-mail address for letters: mw.editorial@centaur.co.uk Please include your home or business address
The main problem I have with Mark Ritson’s research into ad-viewing is its lack of real insight (MW last week). His study’s unsurprising outcome – that advertisers need better ways to measure spend – is of little strategic value. It delivers no actionable insights into emerging opportunities for businesses to innovate into. How will tomorrow’s […]
The CIM’s confidence index has oscillated wildly in recent months – from a record high at the end of 2002, it has now plummeted to its lowest ever As concerns about war in the Middle East mount, and the reality of economic slowdown begins to hit home, confidence among UK marketers has crashed to a […]
Aegis Group, owner of the Carat media network, is launching a second media network, called Vizeum, to include BBJ. The agency will be rebranded Vizeum along with other media agencies across Europe, thought to include HMS in Germany and Horizons in Italy, that are not part of the existing Carat network. Vizeum, to be launched […]