Month: March 2003

War is no time for a blackout

Marketing Week

How bad for brands is the war likely to be? Not nearly as painful – in the short term – as it will be for media owners, especially commercial TV stations. These, dependent to a greater or lesser degree on advertising revenue, find themselves in an unpleasant double bind. On the one hand, they are […]

War leaves brand owners on the spot

Marketing Week

While P&G says it won’t run ads around news bulletins, Britvic is pressing ahead with a launch. It seems pragmatism prevails, says Branwell Johnson Now the conflict in Iraq has begun and harrowing combat images are appearing on television and in print, advertisers are having to make fast decisions about the scheduling of their campaigns. […]

HSBC ad chief goes as UK merges with group

Marketing Week

HSBC has merged its UK and group advertising departments and promoted its UK head of marketing communications, Craig Fabian, to head the team. As a result of the reshuffle, senior group advertising manager Delphine Giraud is leaving the bank at the end of April. HSBC combined the group and UK marketing roles under group general […]

Small can be beautiful too

Marketing Week

There are considerations other than size to be taken into account in planning a campaign (MW March 13). Any format can add impact, if it is right to satisfy the advertising goal. Managing and directing this flexibility is the skill. If the planning is wrong, the size of the panel won’t save you. Mega billboards […]

Major food companies shun DoH scheme

Marketing Week

Food companies Heinz and Unilever Bestfoods have both snubbed the Government’s “Five a Day” initiative, which aims to encourage consumers to eat more fruit and vegetables. The Department of Health unveiled its campaign logo, which uses the strapline “Just eat more (fruit & veg)”, this week. The only major manufacturers which have applied to use […]

HHCL/Red Cell takes Oxfam fair trade brief

Marketing Week

Oxfam is understood to have appointed HHCL/Red Cell to handle a campaign to improve trading conditions for the developing world. HHCL beat off competition from Team Saatchi, WWAV Rapp Collins – the charity’s direct marketing agency – and the in-house creative team. In the past, Oxfam has used BMP DDB for its retail outlet advertising, […]

US advertisers adopt their own war strategy

Marketing Week

As US troops wage war, advertisers are grappling with their consciences over whether to press on with campaigns on the home front, says Polly Devaney In these testing times and with the obvious correlation between ad spending and the economy, many Americans are asking whether marketers pulling out of or “going dark” on advertising makes […]

McVitie’s launches assault on cereal snacks with a:m

Marketing Week

McVitie’s is launching a range of breakfast products to capitalise on the fast-growing “breakfast on the go” market. The launch will be McVitie’s biggest this year and will be backed by a multi-million pound advertising spend. The brand is called a:m and is understood to comprise eight different products, including a muffin, a cereal bar […]